I love Christmas and always have done. Normally I go over the top and try to make everything perfect at home and at work. I always think back to when I was growing up, my mum and dad would do absolutely everything to make sure we always enjoyed the festive season.

It sounds idyllic but the house was always decorated to within an inch of its life, food was plentiful and there was always lots of presents under the tree (I still believe that Santa had a lot to do with the presents though), most of all the house was always filled with love.

I know that not everyone has such a fantastic time and I am fully aware that for some people, Christmas can be very difficult for many, many reasons. Covid-19 and especially this newer Omicron variant have certainly played a big part in this year’s celebrations.

It seems strange to think that taking lateral flow tests or going for a PCR test are now part of our daily routines. I have friends and family affected by these things like my dad, who has just had an operation, so has had to be careful not to get any form of illness especially Covid, or his operation would have been cancelled.

Another friend needs to see a family member in a care home and has to ensure that he is safe, so he takes a flow test every day. We recently had a party at our house for a select few friends, we asked all of the guests to take a lateral flow test prior to coming to ensure that the event could take place with a real sense of security. 

I managed to do most of my Christmas shopping online this year, not as a preference but as a precaution. I had to go in to the city just once in the build up to Christmas and I will admit it was not a pleasant experience, it felt suffocating and isolating having to wear face masks and not being able to read people’s expressions as their faces were covered, it also felt uncomfortable to see some people not wearing masks (I know that there are some people that are exempt), but without wearing their lanyard or badge to show this, it caused a sense of worry.

When you hear that the Queen has cancelled her family Christmas celebrations you have to ask whether this virus will ever let us have a normal life again?

Going in to 2022 feels like going in to the unknown again. Will pubs and clubs be forced to close over the New Year celebrations? Will sporting events have to be held behind closed doors? Will theatres and concerts have to be cancelled or rescheduled (yet again)? The biggest question that is worrying everyone is will we need to go into another lockdown? 

The housing market has seen a bit of a boom during these Covid days, as home owners are now looking for bigger and better homes to live and to work in. Houses are being snapped up as soon as they come on the market and rental properties are in the highest demand for a decade.

Interest rates have been at their lowest for a long, long time, even with the quarter percent rate rise, borrowing is still cheap. Combine this with the fact that most people have stated that this year they have not spent nearly as much on Christmas, holidays, clothes, concerts or anything else as they normally would have, makes me wonder if we might see another New Year house buying boom.

At Cross Keys Estates, we introduced a new customer portal called PropertyFile. This is a clear online window for a seller to see what marketing has been done for their property and what viewings have been booked, as well as what the feedback from these viewings was.

If you are a landlord, this portal will show you all actions that are related to your rental property such as any maintenance issues, inspection reports, viewings, feedback, marketing and what offers to rent have come in. In short, this portal gives you direct access to see what your agent is doing for you and has already proved hugely popular with our existing clients.

So far over the last four years, Cross Keys Estates have seen an increase in the levels of business for the first quarter of each year, but this year we have also seen the closure of several well known and established estate agents. These closures could be due to the increased pressure from the online agents and this has also resulted in agents having to lower their fees whilst the running cost for estate agents have increased year on year.

I go back to my previous comment about going in to 2022 as entering the unknown; Cross Keys Estates finish their second decade as a leading force in Plymouth’s housing market. I am confident that if you decide that this is the year that you move, you could not be in better hands than that of the award winning Cross Keys team.

Please excuse the brash and somewhat self-indulgent title but when you have won the awards that Cross Keys Estates has over the years, it does give you the right to shout about it from the roof tops. AllAgents is our industry’s version of Trip Advisor, which gives its readers a fascinating insight into how well an estate agent looks after its sellers, buyers, landlords and its tenants. I will admit that being an estate agent is a great choice of career and gives me a bit of a kick to be able to read what clients are saying about other estate agents, as well as the phenomenal comments that we receive personally.

Society today seems more than happy to take to their keyboards when they feel aggrieved or have had a bad service, quite often they get referred to as keyboard warriors, but why do we chastise them for leaving negative reviews or comments? Surely if a company does exceptionally well in customer service, they deserve to be recognised for it and have the opportunity to use this as a marketing tool to help inform possible future clients what type of service is on offer from that company. This is exactly the same for negative reviews, if a company falls below the expectations of its clients or its contractual agreement then surely this person has the right to let other possible clients know that the service that was given was certainly not at the level of service that was promised to them.

If you click on AllAgents you can read the wonderful reviews from hundreds of our satisfied clients, you can even read a couple from clients that were not so happy but on this I can say at least they are very few and if I had to defend against them I would have to also say that they offer a bit of balance, but they are there, so please feel free to form your own opinion from what you read. It is based on these reviews that we have won the “Best Estate Agent in Plymouth” Award for the last four years on the trot. We have also won “Best Letting Agent in Plymouth” for the last three years as well as “Best Estate Agent in Devon” and “Best Estate Agent in the Southwest”

Four of our team drove all the way to Leeds to take part in the award ceremony. They left Plymouth in the wee early hours, stayed in the newly refurbished Queen’s Hotel, booked to get their hair, nails and make up done, put on their superb posh attire, ate some great food, had a few cocktails and almost swept the board for awards for this region, which were presented by Amanda Lamb. Winner, winner, chicken dinner. After a good night sleep, they came back to Plymouth with a glut of awards. To say, as their Managing Director, that I am so proud of all of our team is such an understatement.

Since winning the awards (again) we have been plastering them all over social media and trying to encourage as many people as possible to like and share the information on their social media. As the old saying goes, the best form of advertising is a good recommendation, not only are we trying to grow our reputation, but we also want to get more and more people to read the reviews of any of the other local agents that they are considering using to sell or rent their properties.

As most people only move once every ten years, keeping up with the who’s who of the house moving industry is not an easy thing. Most assume that the agent who has the most property on their books or the agent that is offering unbelievable pricing must be the best, but this is not necessarily the case. There are a few new websites that have popped up claiming to put you in touch with the BEST estate agent in your area. What you may not realise is that they only promote agents that are willing to pay either a joining fee for these websites or who agree to pay away a percentage of any agreed fees with any new clients that they put to the agent. This clearly does not mean that they are putting you with the BEST, just ones that are willing to pay for these websites to call them the best. At AllAgents you get to see the real reviews from genuine clients, not bought reviews, not reviews from corporate offices that are not even on your area but 100% bona fida honest reviews from people who have been in the same place you possibly are when it comes to deciding who will be the best agent for you.

Since we established Cross Keys two decades ago, we have grown organically based on the same foundation of good honest advice and service. If you are looking at a possible move at any time in the future, please look at AllAgents to make sure you get the right agent for you.